Furry Friends Mobile Vet, a trusted in-home veterinary service serving Ocean and Monmouth Counties, partnered with Wingman Planning to expand their online visibility and generate more appointment calls through Google Ads.
This case study reviews campaign performance from July 1 to September 30, 2025, compared to the previous 3-month period, highlighting continued growth, improved efficiency, and strong lead generation.
The Challenge
Before working with Wingman Planning, Furry Friends Mobile Vet faced several common digital advertising challenges:
Limited visibility in Google Search results
Inconsistent tracking of conversions from paid ads
A need for more qualified phone calls from local pet owners
Pressure to maintain a low cost per conversion while increasing ad volume
The primary goal was clear: drive more high-quality appointment calls while maintaining strong ROI and improving overall campaign performance.
The Strategy
To deliver sustainable growth and measurable results, Wingman Planning implemented a focused Google Ads optimization strategy that included:
High-Intent Keyword Targeting
Campaigns focused on search terms with strong purchase intent, such as “mobile vet near me” and “house call vet,” ensuring ads reached pet owners actively seeking care.
Ongoing Optimization
Continuous adjustments to keyword bids, negative keywords, and ad scheduling helped eliminate wasted spend and improve efficiency.
Conversion-Focused Ad Extensions
Call, location, and sitelink extensions were added to make it easier for potential clients to connect directly with the veterinary team.
Ad Copy Testing & Refinement
Multiple ad variations were tested and refined to improve click-through rates and drive more phone calls and appointment requests.
Results (July 1 – September 30, 2025)
The campaign delivered consistent growth across key performance metrics:
Clicks: 2,351 (
8.1%)Impressions: 20,081 (
36.4%)Conversions: 523 (
6.1%)Phone Calls: 535 (
122.9%)Cost per Conversion: $5.38 (
9.5%)Conversion Rate: 21.99% (
3.0%)
8.1%)
9.5%)Conversion Breakdown
400 calls directly from ads
81 click-to-call actions from the website
20 lead form submissions
13 email clicks
9 map clicks
Key Takeaways
Phone call volume surged.
A 122% increase in calls demonstrates improved targeting, stronger ad messaging, and better visibility among local pet owners.
Exceptional cost efficiency.
Maintaining a cost per conversion under $6 while increasing traffic and conversions highlights strong ROI and campaign efficiency.
Growing local visibility.
Significant increases in impressions and clicks indicate expanding brand awareness across New Jersey.
Consistent lead generation.
The campaign continues to produce steady, high-quality leads and appointment inquiries.
Conclusion
Over this 3-month period, Wingman Planning’s Google Ads management for Furry Friends Mobile Vet maintained strong momentum while improving overall efficiency.
With significant growth in calls, conversions, and visibility — all while keeping costs low — the campaign continues to deliver measurable results and connect more pet owners with compassionate mobile veterinary care across Ocean and Monmouth Counties.
Businesses looking to generate more qualified leads and real ROI from paid advertising can benefit from a strategic, data-driven approach like this — one that focuses on continuous optimization, clear tracking, and performance that speaks for itself.
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