Case Study: How Wingman Planning Increased Leads for Hood Services 24 by 313% in Just 4 Months

Hood Services 24 provides commercial kitchen hood installation, cleaning, and maintenance services throughout New Jersey and surrounding areas. With a goal of expanding their online presence and generating more qualified leads, they partnered with Wingman Planning to improve their Google Ads performance and drive more calls from restaurant owners and facility managers in need of reliable hood services.

This case study reviews campaign performance from May through September 2025 and highlights how strategic optimization helped transform moderate ad performance into high-volume lead generation.

The Challenge

Before campaign optimization, Hood Services 24’s Google Ads performance had plateaued. While ads were generating traffic, lead generation was inconsistent and costs per conversion were higher than desired.

The primary objectives included:

• Increasing click-through rate (CTR) and visibility for high-value service keywords

• Lowering cost per conversion while increasing total conversions

• Driving more direct calls, emails, and form submissions from local businesses

• Improving overall ROI and campaign efficiency

The goal was not just more traffic — but more qualified service inquiries from businesses ready to book.

The Strategy

Wingman Planning executed a full-scope Google Ads refresh focused on lead generation, conversion tracking, and ROI improvement.

Keyword Restructuring
Campaigns were rebuilt around high-intent commercial search terms such as “restaurant hood cleaning,” “commercial exhaust repair,” and “NFPA-compliant hood maintenance” to capture users actively seeking service.

Ad Copy Refinement
Ad messaging was updated with stronger calls to action, highlighting 24-hour availability and emergency service to increase urgency and engagement.

Enhanced Conversion Tracking
Tracking was expanded beyond phone calls to include form submissions, email clicks, map interactions, and Google Business interactions for a complete view of performance.

Bid & Schedule Optimization
Bid adjustments prioritized high-performing locations and business hours when restaurant operators and facility managers were most likely to call or submit inquiries.

Results (May – September 2025)

The results showed significant growth in both lead volume and efficiency:

• Clicks: 9,849 ( 58.8%)

• CTR: 6.61% ( 49.7%)

• Conversions: 1,681 ( 313%)

• Impressions: 149,076 ( 6.0%)

• Cost per Conversion: $16.52 ( 75.6%)

• Conversion Rate: 17.05% ( 206.9%)

Top Conversion Sources

• Call clicks from website: 1,001

• Email clicks: 179

• Phone calls: 165

• Google Business Profile interactions: 163

• Calls directly from ads: 121

Key Takeaways

Explosive lead growth.
Conversions increased by more than 300% in just four months through strategic targeting and continuous optimization.

Dramatically improved ROI.
Cost per conversion dropped by over 75%, significantly improving advertising efficiency and return on ad spend.

High-intent actions dominate.
Calls and email inquiries now make up the majority of conversions, confirming strong demand for commercial hood services.

Sustained performance momentum.
Ongoing testing, keyword refinement, and location-based optimization continue to drive consistent growth and scalable results.

Conclusion

Hood Services 24’s Google Ads campaign demonstrates how data-driven optimization can transform digital advertising performance. By focusing on search intent, conversion tracking, and budget efficiency, Wingman Planning helped generate hundreds of qualified leads and significantly improve ROI.

This case study proves that even established service providers can dramatically scale their results with the right digital strategy — turning clicks into real customers and measurable business growth.