Some of the best businesses start with a simple frustration.
For Barry and Kevin, that frustration was something countless boat owners experience every season: traditional boat cushion snaps that are difficult to use, prone to wear out, and frustrating to remove and reinstall.
Rather than accepting the problem, they decided to create a better solution.
What began as an idea to solve a common boating headache evolved into It’s A Snap, an innovative marine products company focused on making life on the water easier for boat owners across the country.
The company’s magnetic fastening system was designed to replace traditional boat cushion snaps with a faster, simpler, and more reliable solution. By addressing a real-world problem that many boaters simply accepted as unavoidable, Barry and Kevin created a product that quickly resonated with customers looking for a better experience on the water.
As awareness of the product grew, so did the opportunity.
The challenge shifted from creating a great product to making sure more boat owners discovered it.
That’s where Wingman Planning came in.
The Challenge
Like many innovative niche products, It’s A Snap wasn’t competing against direct competitors as much as it was competing against habit.
Many boat owners had simply accepted traditional snaps as part of the boating experience. Before they could become customers, they first needed to understand that a better solution existed.
The goal wasn’t simply to drive traffic.
The goal was to increase awareness, reach more qualified boat owners, strengthen brand visibility, and continue building momentum for a product that solves a genuine problem.
The Strategy
Wingman Planning developed a multi-channel digital marketing strategy designed to connect with boat owners wherever they were in the buying journey.
Reaching High-Intent Shoppers
Google Shopping and Performance Max campaigns placed It’s A Snap directly in front of consumers actively searching for marine accessories and boating solutions.
By appearing at the exact moment customers were researching products, the company was able to reach highly qualified audiences already looking for answers.
Building Awareness Through Social Media
Not every future customer begins with a search.
Facebook and Instagram advertising introduced the product to boat owners who may not have known a better alternative existed. Demonstration-focused creative helped showcase how the magnetic fastening system works while educating consumers on the benefits of the product.
Continuous Optimization
Throughout the campaign, audience targeting, creative assets, product messaging, and campaign structure were continuously refined to improve performance and maximize efficiency.
The Results
Over a three-month period, the results demonstrated strong growth across both Google and Meta advertising platforms.
Strong Google Ads Performance
Google Ads consistently generated highly engaged traffic from consumers actively researching boating products and accessories.
- 2,049 Clicks Generated
- 319 Conversions Generated
- 26.80% Average Click-Through Rate
Google Ads produced exceptionally high engagement throughout the reporting period, with click-through rates exceeding 26% every month. This level of engagement indicates that the messaging, product positioning, and targeting were connecting with the right audience.
More importantly, it showed that consumers were not simply browsing. They were actively interested in learning more about the product and moving through the buying journey.
Outstanding Return on Ad Spend
Meta advertising delivered exceptional efficiency throughout the campaign.
- Average ROAS: 11.71x
- ROAS Range: 11.07x – 12.21x
The campaigns maintained return on ad spend levels ranging from 11.07x to 12.21x throughout the reporting period, significantly outperforming what many ecommerce brands consider successful.
For an ecommerce company focused on sustainable growth, maintaining this level of efficiency while continuing to expand visibility is a strong indicator of a healthy advertising strategy.
Strong Customer Demand
The Meta campaigns generated hundreds of thousands of dollars in tracked purchase value during the three-month period, demonstrating strong market demand and effective advertising execution.
While every business measures success differently, the results clearly showed that boat owners were responding positively to the product and its value proposition.
Highly Efficient Traffic Acquisition
Meta advertising delivered clicks at costs ranging from just $0.51 to $0.68 per click, helping maximize exposure while maintaining profitability.
Efficient traffic acquisition allowed the campaigns to reach more potential customers without sacrificing advertising performance.
Multi-Channel Marketing Drives Growth
One of the biggest contributors to success was the combination of Google Shopping campaigns and Meta advertising.
Google helped capture existing demand by reaching consumers actively searching for solutions, while Meta helped create new demand by introducing the product to audiences who may not have discovered it otherwise.
Together, these channels created a powerful system for both awareness and conversion.
Client Perspective
“Wingman helped us take a niche marine product and put it in front of the right audience. The results exceeded our expectations.”
— Barry, Co-Founder, It’s A Snap
Why This Matters
The success of It’s A Snap wasn’t simply about advertising metrics.
It was about helping more boat owners discover a product that solves a real-world problem.
Every season, boat owners deal with loose cushions, worn-out snaps, and unnecessary frustration. By effectively communicating the advantages of a better solution and placing that solution in front of the right audience, It’s A Snap was able to continue building awareness, trust, and momentum within the boating community.
Key Takeaways
Great Products Need Visibility
Even innovative products need a consistent strategy to reach new customers and continue growing.
Education Drives Adoption
Many consumers don’t realize a better solution exists until they see it demonstrated and explained.
Multi-Channel Marketing Creates Opportunity
By combining Google Shopping campaigns with Meta advertising, It’s A Snap was able to reach consumers both when they were actively searching and while they were browsing social media.
Strong Customer Intent Drives Results
Consistently high click-through rates across Google Ads demonstrated that consumers were actively engaging with the product and seeking solutions to a common boating challenge.
Solving Real Problems Wins
At its core, the company’s success comes from solving a genuine boating frustration. Marketing helped amplify that message and connect it with the people most likely to benefit from it.
Conclusion
The story of It’s A Snap demonstrates what can happen when a business solves a genuine problem and combines that innovation with a strategic marketing approach.
Over the course of the campaign, Wingman Planning helped increase visibility, drive highly qualified traffic, and connect the brand with boat owners actively searching for a better solution.
Google Ads generated more than 2,000 clicks and 319 conversions while maintaining an average click-through rate of 26.80%. Across Meta advertising, the campaigns maintained an exceptional average 11.71x return on ad spend, demonstrating both strong demand and highly efficient campaign performance.
By positioning It’s A Snap as a solution to a common boating frustration and combining high-intent Google traffic with targeted social advertising, Wingman helped transform awareness into measurable business growth.
That’s the kind of growth that goes beyond marketing metrics and creates lasting business value.
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